Tuesday, July 18, 2006

Youtube serves a million videos a day!

According to this Reuters report, online video site Youtube's viewers are now watching 100 million videos daily. Wow. That's a whole lot of videos. They've definitely captured the market in online videos. Blog TechCrunch raises an interesting question- given their high bandwidth costs (over $1,000,000 a month in April this year- bound to be higher now), how is the service going to make money? Increased advertising would be the obvious solution- question is where will Youtube put the extra ads? Before or after videos? More banners? Well, I'm sure the company's savvy enough to figure something out. Today, they'll be toasting themselves on their fine achievement- beating out large industry players like Google (with their competing Google Video) service to create the household name in online video.

On a sidenote, it's very amusing to read some of the comments on TechCrunch where people try and pinpoint single magic factors that led to Youtube's popularity. Of course, there isn't one. Their success, like any sucess, is due to many factors, but the most important is one that TechCrunch nails with this statement:

"It just might be that YouTube is simple, easy, works well enough and people like it - there may be no more mystery than that."
Well said indeed. Others who want to succeed in the world of "Web 2.0" should make note of that.

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